What is B2B?
B2B is one of the most broadly used marketing terms in the IT world. In its simplest definition a B2B process is any business process between two companies that uses digital technology. The term can represent functions that provide information, or facilitate transactions, or execute transactions or completely integrate shared business processes into separate, existing ERP systems.

Why B2B?
Relationships and inter-business processes are likely to continue to change drastically over the coming years. Already, many organizations such as Cisco, Dell, and General Electric have adopted B2B trading technologies and methods. B2B is growing with strength and offering great benefits to business.

B2B - Infrastructure Issues
After the key questions concerning “why should we be thinking about B2B” have been answered, the time comes when the dreaded “infrastructure issues” need to be assessed. These issues will centre upon security, data integrity, communications channels and how they relate to the business process.

Establishing trust, paying your dues and going native
B2B provides organizations with a global trading platform and an opportunity to buy and sell from organizations that would otherwise have been unknown to them. Whilst the potential sales opportunities are enormous there are serious business issues to be considered before entering the global market place.

What is B2C e-commerce?
While the term e-commerce refers to all online transactions, B2C stands for "business-to-consumer" and applies to any business or organization that sells its products or services to consumers over the Internet for their own use. When most people think of B2C e-commerce, they think of Amazon.com, the online bookseller that launched its site in 1995 and quickly took on the nation's major retailers. However, in addition to online retailers, B2C has grown to include services such as online banking, travel services, online auctions, health information and real estate sites.

What is the difference between B2C and B2B e-commerce?
For one thing, the customers are different — B2B (business-to-business) customers are other companies while B2C customers are individuals. Overall, B2B transactions are more complex and have higher security needs. Beyond that, there are two big distinctions:

• Negotiation: Selling to another business involves haggling over prices, delivery and product specifications. Not so with most consumer sales. That makes it easier for retailers to put a catalog online, and it's why the first B2B applications were for buying finished goods or commodities that are simple to describe and price.
• Integration: Retailers don't have to integrate with their customers' systems. Companies selling to other businesses, however, need to make sure they can communicate without human intervention.

How should companies organize their B2C initiative?
In the early days, e-commerce initiatives were often led by groups that were separate from the main IT department. The extreme example of this kind of separation was the spin-off model, in which stand-alone Web units were created thousands of miles from company headquarters with entirely new staffs. In these cases, IT leaders at the home office often had little to do with the B2C projects. Increasingly, e-business departments are coming back under the corporate umbrella and CIOs are often in charge.

What are the major challenges of B2C e-commerce?

• Getting browsers to buy things — Your e-commerce site cannot live on traffic alone. Getting visitors to the site is only half the battle. Whether they buy something is what determines if you win.
• Building customer loyalty — With so many sites out there, how can you build a strong relationship with customers? Here are some tips:
  • Focus on personalization: A wide array of software packages are available to help e-commerce sites create unique boutiques that target specific customers. For example, American Airlines has personalized its website so that business fliers view it as a business airline and leisure travelers see it as a vacation site.
  • Create an easy-to-use customer service application. Providing just an e-mail address can be frustrating to customers with questions. Live chat or, at the very least, a phone number will help.
  • Focus on making your site easy to use.

"Besides solving problems, a software should exhibit a lot more than just a piece of code. It should reflect quality at every step, a wonderful user experience, operate effectively in this fast changing world and hence become a customer's delight. At TEN Technologies Software++^TM is the term which we use to define that."

CEO - TEN Technologies.
 

"We love to get our work done by them because we know we are not getting just a software."

CEO - Centronic Web Systems.
 

Privacy Policy - Legal

Copyright © 2002 TEN Technologies. All rights reserved.

This website has been optimized for Microsoft Internet Explorer with screen resolution of 800 X 600.